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About Jaipur Living:

Nand Kishore Chaudhary (NKC) founded the idea of Jaipur Rugs in 1978, working beside nine artisans on two looms. NKC started his business on the principle of dignity, employing "untouchables" and subverting centuries-old practices that had shunned the poor, women, and artists. Jaipur Living's purpose is to create beautiful lives for our customers, consumers, their families and friends, the artisans who create their products, and their employees. They are committed to the craftsmanship and artfulness of handmade rugs and keeping the age-old art alive. Asha Chaudhary (CEO) and her sister Archana Chaudhary (COO) have shaped Jaipur Living into an innovator in the design world, in part by co-creating rugs with designers and artisans. As a result, they have expanded the reach of their father's vision, drove more awareness of their handmade products while also celebrating new construction innovation and the integrity of artisans. The Jaipur System removes the middleman by employing a network of 40,000 artisans in more than 700 villages in India, ensuring quality and consistency. They connect with their artisan partners through a common thread of love and compassion. They're provided a livable and reliable wage, along with opportunities for personal growth and development.